15+ Years in Full-Stack & Cloud Systems | Go, Java, Python, C# | GCP, AWS, Azure | Scalable APIs & Data Platforms | DevOps | Observability
Built and scaled systems across AdTech, SaaS, Telecom, and Energy | Delivered performance-critical platforms using raw SQL, gRPC, and cloud-native tools | Led technical direction, mentored engineers, and improved system reliability at scale
Owned backend services for the Audience Management Platform, delivering scalable audience creation, retrieval, and activation used across all major campaign workflows
Delivered core APIs for Portal 3.0 migration, unblocking campaign creation and improving reliability for large scale CPM and HH campaigns
Improved Audience Service performance by over 200 percent by redesigning gRPC APIs, optimizing raw SQL queries, and introducing batching and async processing
Scaled campaign driven audience creation to support high volume CPM, Prospecting, and Retargeting campaigns under strict latency and reliability targets
Enabled Household Targeting and cookieless campaigns across Microsoft, Meta, Xandr RTSS, and Pubmatic, protecting and enabling multi million monthly net revenue
Reduced campaign setup time from hours to minutes by automating audience creation at campaign submission time
Improved platform reliability and incident response by introducing structured logging, OpenTelemetry tracing, and Datadog monitoring across Audience and gateway services
Served as a technical lead for performance, observability, and data access, mentoring engineers and influencing cross team design decisions
Mentor engineers and drive technical decisions across teams
Led design and delivery for workplace transformation tools
Improved engineering lifecycle and delivery speed
Delivered smart meter platforms used by 30+ energy companies
Led Azure migration and CI/CD automation for education and utility systems
Built CI/CD pipelines with Jenkins and Oracle SOA
Designed billing integration for TV set-top boxes
Built internal user management tools using Spring and Oracle DB
Developed backend SOA services supporting Canal Digital
Migrated customer data from MSSQL to DB2 using IBM ESB
Developed telecom backend flows for Ufone
✈️ Traveling
🏊♂️ Swimming
🏸 Badminton
🕹️ Computer & Online Games
🎧 Music
📷 Photography
☕ Coffee & Cafés